British Prime Minister Tony Blair has praised the British creative community for having contributed to the nation's culture and for consistently being the strength that drives Britain to strive for a better way of life.

The Entertainment and Leisure Software Publishers Association (ELSPA) welcomed the words of the Prime Minister and  commended all the industries in its jurisdiction, including the fast-rising game industry.

"The games industry is a proud member of these industries. The talent and creativity that our industry houses and nurtures is what makes the games industry a part of Britain's cultural heritage, and more specifically, an important asset in Britain's creative and cultural future," said Paul Jackson, Director General of the ELSPA.

Jackson emphasized that the gaming scene in his country continues to grow and as it does, more positive ideas are associated with it, all the while dispelling negative beliefs regarding the field. He also added that British games are among the best and most successful franchises in the world and are posting strong finances to give a significant contribution to the economy.

To date, the British game industry employs over 25,000 people, professional or otherwise. The appeal of games is spreading and transcending age barriers and Jackson happily concludes "we welcome the Prime Minister’s view that games are very much part of creative Britain both culturally and economically and look forward to his continued support."