Geoff Keighley, host of Gametrailers' special feature Bonus Round, is back as Wedbush Morgan analyst Michael Pachter and Japanese games importer Pink Godzilla co-owner Nathan Paine discuss what's hot in Japan, and why American games have never been big in the land of the rising sun. You'll find a lot of interesting bits, much Nintendo love, and the secret of Japanese developers in making games that explode worldwide.

Pachter believes western developers, American or European, know how to please their respective audiences, and there's no reason to snatch an idea or two from Japanese game creators. Publishers in the west follow effective formulas to sell, he said.

He went on, saying only odd or Americanized Japanese games will sell outside Japan. Another worth noting is how, according to Pachter, gamers think of Sony and Microsoft when talking about games, and Nintendo is just an afterthought.

Paine, however, expressed his confidence in Japanese games right off the bat. He doesn't think there'll be any gaming industry in the U.S. today if it wasn't for Japan, particularly Nintendo which revitalized gaming after the 1983 crash. With the Nintendo Entertainment System (NES) synonymous to fun back in the day, and Mario being the first widely popular superstar from a video game, it's difficult not to agree.

Paine mentioned other Japanese game franchises that have been successful worldwide, like Metal Gear, Resident Evil, Final Fantasy, and the likes. After naming Square Enix, Konami, and Capcom as the big three developers and publishers, he pointed at the three F's that make their titles hit: fun, fantasy, and freedom. By freedom, he meant how Japanese developers are able to be creative and are not obligated to make movie tie-ins or yearly football games.

For the U.S., the three R's come into play: rockets, realism, and rights. Realism is all about how Americans love their games oozing with detail in eye-bleeding graphics, while rights concern acquiring copyrights or licenses.

Rockets symbolize the hunger of American gamers to shoot things and cause big explosions, something that the Japanese don't like. Simply put, as Paine learned from Nintendo's Koji Kondo, gamers in Japan don't like mindless violence. Metal Gear Solid games, for example, pits players in the shoes of a super agent involved in political affairs. Good and evil forces battling each other like in Gundam games are also more attractive to Japanese gamers than murdering the covenant en masse.

To find out more, check out the Bonus Round by clicking on the Read link below.