Football fans are in for a Madden treat, as ESPN and ESPN.com holds a pay-per-view event with Electronic Arts beginning August 4 at 8pm ET.

The special, Inside Madden NFL 07, produced by ESPN Original Entertainment (EOE), will be made available online, as well as on television. It airs 18 days before the game's release on August 22. It will feature a "guided tour" of the game, interviews with top athletes such as Atlanta Falcons' Warrick Dunn, Tennessee Titans' Eddie George, Minnesota Vikings guard Steve Hutchinson and St. Louis Rams running back Marshall Faulk, as well as a release of player ratings and tips from top Madden gamers.

Moreover, ESPN and EA Sports invited five lucky gamers to interview the game producers and engineers, and of course, give the game a shot.

Fans can purchase Inside Madden NFL 07 for $19.95 at ESPN's official website, or by contacting their pay-per-view provider. Listings of re-airs could also be seen at www.espn.com.  In lieu of this special, ESPN classic will showcase Madden Nation from 2-6pm ET as part of Generation Y week on ESPN Classic.