Here's the story of Ubisoft and Taito's puzzle action game for the PlayStation Portable, Exit: you play the role of Mr. ESC (Escape), and you basically have to search for the people inside what is presumably a burning building (hence the title Escape). Now here is the commercial for the game. We suggest you click on play now, or else be lost in the remainder of this post.

Huh? But where's the fire? The burning building? The escaping people? Nowhere? It's crazy! Yes. It's crazy, and we love it! This has got to be one of the more original commercials we've seen for a game. And hey, tabby cat needs to eat, tabby cat needs to escape. Everybody's just looking for an exit.