Posted Apr 24, 2007 at 08:50PM by Tim Y. Listed in: Games, Ferrari Challenge Tags: Christmas, Ferrari, Italy, Rome, System 3
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Massimo Fedeli, passing the Ferrari baton - Image 1We imagine that this year holds a special place for car fans, as it marks the 60th anniversary of the Italian-based car manufacturer, Ferrari. As part of this occasion, the car-manufacturer is currently holding a special "Ferrari 60 Relay" world tour, with vehicles spanning Ferrari's history being paraded around a few days ago at London.

On the gaming side of the news, we're also announcing that this event was sponsored by System 3 - the group that's currently publishing the Ferrari Challenge racing game headed for the PlayStation 3, PlayStation 2, Nintendo Wii, PlayStation Portable and Nintendo DS. In line with the tour and future game release, Ferrari GB Managing Director Massimo Fedeli had this to say:

Since the launch of the next-generation consoles, the video game industry finally has, at its disposal, a machine with enough power to truly and loyally represent the Ferrari driving experience. The British public's incredible reaction to the "Ferrari 60-Relay" coming to these shores has demonstrated the strength of the Ferrari brand here and we're very excited to be working with System 3 to produce a cutting-edge racing experience for those fans.


The "Ferrari 60 Relay" celebration tour began this January at Abu Dhabi, and is expected to travel through 50 countries before before concluding on June 23 at the home of Ferrari in Maranello, Italy. The tour will also feature a special commemorative baton, 60 badges symbolising the memorable events in the Company's 60-year history, from the Rome Grand Prix in 1947 - the Ferrari FXX Programme of 2006. System 3 hints that Ferrari Challenge will be launching this Christmas - just stay posted for more details as the tour goes through its paces.


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