Just about anyone, automotive buff or not, has dreamed of driving a Ferrari and getting his freak on with it on a freeway. Koch Media and System 3 are making that happen very soon with the coming of their new game, The Ferrari Challenge.

The title isn't ready to roll out of the garage yet, but Koch Media has already announced that it will be distributing System 3's multi-million euro project in all German and French-speaking territories in the European market.

"The distribution reach of Koch media was never in question, but we needed a company that understands our marketing strategy and has the resource to realise our plans," says System 3 CEO Mark Cale. "Koch has shown the level of commitment that we were looking for and we’re delighted to be working with them on this key launch."

Fans of Ferrari cars should be satisfied with the level of authenticity that the game will carry as the car maker has made an active and concerted effort to scrutinize the development and see to it that the experience is as realistic as possible.

The release date for The Ferrari Challenge is yet to be determined, but it has been confirmed that it will have distinct versions for the Sony PlayStation, Sony PSP, Nintendo Wii and Nintendo DS platforms.

We imagine that this year holds a special place for car fans, as it marks the 60th anniversary of the Italian-based car manufacturer, Ferrari. As part of this occasion, the car-manufacturer is currently holding a special "Ferrari 60 Relay" world tour, with vehicles spanning Ferrari's history being paraded around a few days ago at London.

On the gaming side of the news, we're also announcing that this event was sponsored by System 3 - the group that's currently publishing the Ferrari Challenge racing game headed for the PlayStation 3, PlayStation 2, Nintendo Wii, PlayStation Portable and Nintendo DS. In line with the tour and future game release, Ferrari GB Managing Director Massimo Fedeli had this to say:

Since the launch of the next-generation consoles, the video game industry finally has, at its disposal, a machine with enough power to truly and loyally represent the Ferrari driving experience. The British public's incredible reaction to the "Ferrari 60-Relay" coming to these shores has demonstrated the strength of the Ferrari brand here and we're very excited to be working with System 3 to produce a cutting-edge racing experience for those fans.

The "Ferrari 60 Relay" celebration tour began this January at Abu Dhabi, and is expected to travel through 50 countries before before concluding on June 23 at the home of Ferrari in Maranello, Italy. The tour will also feature a special commemorative baton, 60 badges symbolising the memorable events in the Company's 60-year history, from the Rome Grand Prix in 1947 - the Ferrari FXX Programme of 2006. System 3 hints that Ferrari Challenge will be launching this Christmas - just stay posted for more details as the tour goes through its paces.