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Free Running on Rotterdam's Nedlloyd Building

Posted Apr 20, 2007 at 10:23AM by Ryan A. Listed in: Off Topic, Games, Free Running Tags: Rebellion Developments, Reef Entertainment, Jason Kingsley
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Free Running featured in Rotterdam - Image 1Free Running featured in Rotterdam - Image 2Free Running featured in Rotterdam - Image 3Free Running featured in Rotterdam - Image 4 


Developer Rebellion Developments and publisher Reef Entertainment recently teamed up with Rotterdam, Netherlands Chief Marketing Office to feature the video game Free Running in Rotterdam's City of Architecture 2007 event. Why is this exciting, you ask? Be informed that it projected a gameplay of the title through the world's possibly biggest TV.

This happened because accordingly, the Free Running gameplay vid was the first prize for the lucky winner of the regional heats leading up to the premiere last Saturday, April 14. That means the dude got to play the game while it was projected to the building.

The show took place at the heart of the city, specifically on Nedlloyd building, one of the largest structures in Rotterdam overlooking the waterway. Rebellion CEO Jason Kingsley mentioned that they are happy to be a part of the City of Architecture event. According to the official, the joint venture also made perfect sense. Kingsley explained,

The CMO are communicating Rotterdam as a youth oriented city and playing an urban-sport focused videogame on one of the City's key buildings actively engages with and encourages the young people of Rotterdam to get involved with new and exciting projects. It was an opportunity not to be missed.


Many fans have described Free Running as a Tony Hawk video game but without skateboards. It involves running around and dealing with obstacles in your path in an acrobatic manner. It is actually considered as a sport and an art developed by Sebastien Foucan.

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8 Comments


Sort by:
   by Squake (Unregistered) - 2007-04-20
 » 1st
w00t :]

   by DJ (Unregistered) - 2007-04-20
 » ....
if we get to see the vids of it in the game then it might be interesting. I dont see how this will sell here. basically you are just running. kinda boring.

   by deadman8555 (Unregistered) - 2007-04-20
 » its good
i been playing the eur version for the past month. its really fun. kinda hard at first but addicting


   Re: Advertising -


   Re: DJ (Unregistered) - 2007-04-20
 » ok.
So what's it like? does it have real live (as in real people) videos? Ex. in THUG Remix for the psp has videos of real skateboaders.
   by kipper (Unregistered) - 2007-04-20
 » Yeah...
He'll probably beat the first 4 levels or so, then realize the game is stupid and defies most laws of physics.

I'm still laughing at that thing on the dock level where you have to climb that big crane thing and collect all the markers. LET ME JUST SWING ON A BAR AND FLY 30 FEET FORWARD AND 10 FEET UP AND GRAB ANOTHER BAR CLEANLY, THEN REPEAT IT 20 TIMES. WOO.

   by soopergooman - 2007-04-20
 » LIKE ZOMFG
looks like they are using a psp2tv setup to broadcast on the side of the building. WOOT WOOT i gots me one of them. this game is decent at best!

   by deadman8555 (Unregistered) - 2007-04-20
 » yeah
it does have real videos and real people. if i was able to make a video of my psp screen i would upload a few vids. but i wont lie it is harder then hell to get use to

   by jojo (Unregistered) - 2007-04-20
 » meh..
I played it for about an hour and ended up just repeatedly throwing him off the buildings to watch him ragdoll. It makes me want to play a Tony Hawk game, and that's about it.



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