Imagine Publishing has just announced its plans to further develop its online marketing strategy this year by launching a new online store, and making its Go Play magazine downloadable online.

IP's online store (imagineshop.co.uk) offers gamers the chance to buy back issues of its magazines, books, and other order products such as its PhotoShop Creative eMag - an interactive DVD which compiles 12 issues of the print publication of the magazine.

Avid readers of Imagine's PSP magazine called Go Play will also be glad to know that part of the company's online drive is making the said magazine downloadable online. This way, they'll be able to reach out to an even larger market and "to make it easier for readers to access content on their PSPs."

Damian Butt of Imagine says, "This is just the start of our online drive in 2007 and we will be pushing our online strategy with full force this year."

However, Butt also said (yes, we know...) that they will continue to produce print publications such as "Play", which he calls their "flagship title". Their PSP magazine Go Play will now be made available exclusively online while other titles will still be published in print.