Japan's Video on Demand (VOD) service P-TV for the PlayStation 3 and PlayStation Portable is about to come to an end, said the statement found on the company's official site. The reason for stopping the service wasn't mentioned but it's probably from lacking enough subscribers.

The service began around July 2005 and it allowed content from the official P-TV site to be playable on the PSP through wireless LAN connection. The VOD service, furthermore, allows PSP owners to purchase copyright-protected videos for their handhelds. When the PS3 was launched, P-TV included the new console to the service.

But Sony isn't giving up on VOD service. In a related news, it should be remembered that Sony Computer Entertainment Europe (SCEE) recently announced a similar service for UK in cooperation with multichannel multiplatform television service operator Sky. The rest of the service will launched for whole Europe later on.

P-TV said that the service will stay live only until 5 p.m. on August 30. Oh well, too bad it's all over. We heard they are offering downloads for pin-up idols.