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Leaving on a jetplane: A "Dude, Get Your Own." advert

Posted May 07, 2007 at 07:41PM by Tim Y. Listed in: Videos, Humor Tags: Sony
Ó

A couple of days ago, Sony announced that it would be launching its "Dude, Get Your Own" ad campaign this May to help boost awareness for its PlayStation Portable console. Aside from focusing on the PSP's 13-17 year old age demographic, this new marketing strategy will also be focusing on the unit's new cut down price of US$ 169.99. Now, in the event that you're unable to tune in to your TV to catch these new ads, we'll make it easy: We've posted the first (of the seven) "Dude, Get Your Own." videos that'll be making their way into your local airwaves:



"Cluster bombs!" indeed...at least he didn't say "Do a barrel roll!" By the way, can anybody identify the game featured in the ad? Keep alert as this latest advertising campaign runs its course for the duration of this month.

[Via Adweek] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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17 Comments


Sort by:
   by Xander09 (Unregistered) - 2007-05-07
 » game
the game was ratchet and clank size matters


   Re: wth (Unregistered) - 2007-05-07
 » yea thats right, my bad
lol..transformers :S

   Re: Philip (Unregistered) - 2007-05-08
 » re
Looks more like ratched and clank
   by who the hell (Unregistered) - 2007-05-07
 » RE: the game featured
uhm... i dont wanna say transformers :X
but i think its a future transformers game, if not, i dont think we will see that anywhere else.

   by PARRANOYA (Unregistered) - 2007-05-07
 » looks familiar
seems like ratchet and clank

   by Mike (Unregistered) - 2007-05-07
 » mhm
yea def ratchet and clank, u saw the "morphing" clank. and cluster bombs lol

   by mikekearn - 2007-05-07
 » Haha
I would have put on headphones and completely ignored him. I would have wanted to punch him in the face, but most airlines tend to look down on such things.

   by mohaas05 (Unregistered) - 2007-05-07
 » lol
i liked the guy in the bathroom commercial better. THAT was hilarious

   by Advertising -
   by reaperchad (Unregistered) - 2007-05-07
 » it was worms open warfare
cluster bomb is a main weapon in the game

   by ericallen (Unregistered) - 2007-05-07
 » yeah
If I was that dude, I'd have hit home; started some music, switched off the screen and stuffed it in my pocket..but that's just me

   by KrazyVinny (Unregistered) - 2007-05-07
 » LOL
No. You are all wrong.
Except those who said that it was Ratchet and Clank : Size Matters.

When the "morphing" part popped up, you can see Ratchet to the left of the screen if you pause the video.
You can also see that it is Clank who is morphing.

Cluster Bombs may be apart of Worms but it is in other games as well.

That guy is a tool and should mind is own freaking business...

I also would've just switched on some music :P

   by TIAN FU (Unregistered) - 2007-05-08
 » ***** QJ.NET
***** YOUR MOTHER LAH CHEEBYE. DUA LAMPAR

   by gtauk - 2007-05-08
 » this is
this is actualy a good advert from sony!

   by lukahn - 2007-05-08
 » Good stuff
I'm really enjoying this new brand of sony commercials. And yes, there is no cluster bomb in ratchet and clank, though it's still funny. Imagine sitting next to someone like that, hehe.

   by act ii (Unregistered) - 2007-05-08
 » haha yeah
definitely clank changing into giant clank

   by geoffrey (Unregistered) - 2007-05-08
 » h8n 0n 73h 4d
Personally, I loathe this ad. I think it's EXTREMELY obnoxious. If I didn't have a PSP (which I do), this ad would not make me want to buy one. In fact, it would drive me in totally the opposite direction. I seriously change the channel every time this ad comes on.


In other news, the "dude, get your own," while being a stupid tagline, reminds me of "leggo my eggo." I don't know why. :x

   by Kaemon (Unregistered) - 2007-05-08
 » No!
My Poor PSP cries for this. This is awful... its worse then that even, its just retarded! Arrg, sony, stop it. Just don't advertise, it would work better then what you can do.



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