After the new wave of witty commercials for Sony's PlayStation Portable, this British ad sadly brings down its coolness meter several notches back to the negative once again.

We know, we know, these dustballs did help launch the handheld in America. But apparently, the viewers are not liking it any more than the real dustballs lying underneath their living room couch. Okay, so this one's for Ratchet & Clank: Size Matters, with the dustballs attempting to embody why size matters.

That much we get. But as to this whole obsession with dustballs, not really. Come on, Sony. You can't keep on doing the same thing and expect a different result. There has got to be something wrong. There's just got to be. What do you think it is, huh?