Wired News reports that Sony is shifting its marketing focus for the PlayStation Portable to the 13-17 year old demographic with a new marketing campaign titled: "Dude, Get Your Own." Why the shift? PSP Senior Product Manager John Koller explains:

Most of our registered owners database stats have shown the 13-17 year old consumers far outpacing other groups in terms of purchase. The intend-to-purchase crowd is living mostly in that group as well. We're looking to expand beyond where we've been. PSP started as a device to appeal to 18-34 year-olds, but north of 26-27.

That campaign clearly did not work... (it was an attempt to) identify ways of speaking and marketing to that 13-17 year-old consumer. It was an effort to be able to target that individual in a more quiet manner and not go out and promote it and have it be something that was found. The way it was done is not correct... In the future, we'll be more clear and transparent to the consumer.