A lot of talk has been going on about how "casual gaming"  will be the way video games will be opened up to the masses. Well, the Europe senior marketing director of Nintendo has something to say about that. Specifically, the term "casual gaming." Find out what he had to say in the full article.

After GTA4, you'd think this hullabaloo would be over. But it isn't. Analyst Colin Sebastian of Lazard Capital says that new developments over the proposed buyout of Take-Two Interactive would come next week, and that Electronic Arts would likely have something new to add to their offer.

January and February were Sony months so to speak, as the PlayStation 3 outsold the Xbox 360 for both periods. The record was broken when the March sales figures were published by the NPD, but industry analyst Michael Pachter believes that the PS3 will prove to shine once again in April. More Pachter predictions of the NPD's April numbers in the full article.

Always looking at the bigger picture, Sony Computer Entertainment's president Kaz Hirai believes competing platform holders aren't the real threats to the business. "Our competition is not Microsoft or Nintendo," he said during the PlayStation Day. Head over to the full article to learn more.

It's good to hear what developers have to say about the video game industry once in a while. Stephen Orr, founder of D2C Games, talks about how the Wii appeals to the mass-market and how the PSP is a "sleeping giant." Go to the full article to read more on what Orr has to say.

EA Sports can be considered one of the strongest brands in the video game industry. Peter Moore, the president of EA Sports, recently spoke about the image of his company, its current stand on acquisitions, as well as his experiences of working at Electronic Arts as the president of one of their labels. If you're interested to hear what he had to say, head on over to the full article.

Analysts are known for scrutinizing trends and then making predictions based on those trends. In this case, David Cole of DFC Intelligence has his own take on the Xbox 360's performance in Europe. Interestingly, it includes a predicted switching of loyalties as well. Analyze the details in the full article after the jump.

There's a lot going on in the videogames industry, corporate-wise, and it seems that Midway is also joining the fray - with none other than CEO Matt Booty talking about how the publisher famous for the Mortal Kombat series might possibly be joining Viacom. Interested? Then check out all the details in the full article, and see what it means to you as well as the industry in general.

The game industry may be getting swamped with sequels, remakes, annualization, and all manner of money-raking tactics. That's bad news, an analyst says, because creativity among developers is often compromised. He says, however, publishers are better off in the long run by breeding talent among the minds behind the medium. Get his full take in the article after the jump.

Even if ESRB  has reported that the number of parents using the rating scheme for video games are increasing, there's still a lot more out there that are still unsure what to do with the said ratings.

According to Cheryl Olson and Lawrence Kutner, authors of Grand Theft Childhood, parents more often than not ignore these ratings. Read more on this in the full article.