Pretty much all they have down is the dismissive hostility we see every time one of their heads breaks the algae of their fetid little pond. That ain't gonna do it, not when every one of their barbs - barbs directed not at competitors, but at the public itself! - are broadcast instantaneously to the people with the greatest interest in their medium.

The PSP that is so routinely maligned by the gaming community has really come into its own, with a growing library of increasingly savvy original titles and welcome "remasters" of existing product, but instead of emphasizing the product's hard-won virtues they paid a company to lie poorly and pen excruciating songs. This is what I'm saying when they need an intervention. They're completely severed from their customers.