Ever had your friends go, "Put that thing away!" on you because you're too focused on your PSP while you're all hanging out? This vid is actually true to some, and since the vid is in first-person, the scenes would look somewhat familiar.

Just like in real life, the rest of the world seems to fly by as you play on your beloved handheld - whether it's walking down the street, taking the train, or chillin' with your friends, some folks just can't let go of their PSP.

In line with the urban theme, local artists from 11 different cities designed unique skins for the PSP campaign. Starting next week, you can check them out at the PSP module on PlayStation.com.

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More PSP ad campaigns:

• Sony shifts PSP ad campaign to target moms
• New PSP ad campaign: "Your whole world in your hands"