Posted Jan 30, 2009 at 07:12PM by Glenn M.
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The Super Bowl is one of advertising's biggest days, and major manufacturers find themselves jockeying between themselves who gets spots for the Super Bowl commercials. When asked by MTV Multiplayer about their plans of getting into the Super Bowl ads, Microsoft has none, Nintendo hasn't responded, and Sony pointed this one out: the PSP makes an appearance in the Coca-Cola Super Bowl commercial. Talk about some real air time.
The commercial has this fantasy avatar theme to it, with people suddenly transforming into fantasy characters such as zombies, superheroes, spacemen, etc. 30 seconds into the ad, you'll see what appears to be a miniature race car driver playing with a white PSP, with the distinct silver ring at the back. |
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[Via MTV Multiplayer Blog]
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PlayStation's daddy has a new baby
8 Comments
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by Advertising - |
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by kupomogli - 2009-01-30 |
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» I wonder how much Sony spent having the PSP in there?
I mean honestly. Obviously it's product placement. But damn.
If Sony spent much having the PSP in this ad they're morons. The PSP is hardly going to be seen by anyone the extremely small amount of time it gets on it, and that commercial definitely doesn't make anyone want to jump out and go buy a PSP.
Aren't commercials during the superbowl around a couple hundred thousands/million dollars an ad?
If you ask me. Sony should save all the money they can get, start developing more games, and then put some ads up for those.
I mean honestly. Obviously it's product placement. But damn.
If Sony spent much having the PSP in this ad they're morons. The PSP is hardly going to be seen by anyone the extremely small amount of time it gets on it, and that commercial definitely doesn't make anyone want to jump out and go buy a PSP.
Aren't commercials during the superbowl around a couple hundred thousands/million dollars an ad?
If you ask me. Sony should save all the money they can get, start developing more games, and then put some ads up for those.
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Re: shogunu - 2009-01-31 |
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» Not much probably
I doubt Sony spent too much for 2 seconds of "product placement". Either they spent nothing and Coca Cola included the PSP in the ad just as they included several cell phones and laptops, as systems to play on.
Or Sony did offered Coca Cola some money for the ad but it's probably not much since otherwise it would have been smarter to just come out with an ad of their own.
I doubt Sony spent too much for 2 seconds of "product placement". Either they spent nothing and Coca Cola included the PSP in the ad just as they included several cell phones and laptops, as systems to play on.
Or Sony did offered Coca Cola some money for the ad but it's probably not much since otherwise it would have been smarter to just come out with an ad of their own.
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Re: GUNBEHINDTHESUN - 2009-01-31 |
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» It may not be seen much...
but it could be a conversation starter among people who know what it is and people who don't during the Super Bowl
but it could be a conversation starter among people who know what it is and people who don't during the Super Bowl
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by narutosaiyan - 2009-01-30 |
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» actually
they should advertise if there is anything we have learned from the success of 360 is that ads sell the system, even if it breaks down all the time. when my tv is on everytime thers a comercial i see 360 ads, but nevr ps3 ads, maybe sony is about to turn the page? i also heard a rumor that there will b a killzone ad during super bowl now if its true then it really must have cost a fortune
they should advertise if there is anything we have learned from the success of 360 is that ads sell the system, even if it breaks down all the time. when my tv is on everytime thers a comercial i see 360 ads, but nevr ps3 ads, maybe sony is about to turn the page? i also heard a rumor that there will b a killzone ad during super bowl now if its true then it really must have cost a fortune
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by ov3rkill - 2009-01-30 |
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» awesome!
That was definitely a cool video. Reminds me of the nescafe ad here. :)
That was definitely a cool video. Reminds me of the nescafe ad here. :)
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by holo3x3 - 2009-01-31 |
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» Yeah
the official number Ive been seeing is $3 million per 30 second commercial.
the official number Ive been seeing is $3 million per 30 second commercial.
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by jgr9 - 2009-01-31 |
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» LOL
LOL, the little guy walking into the door made me laugh.
I'm guessing you guys noticed the spore creature? XD
LOL, the little guy walking into the door made me laugh.
I'm guessing you guys noticed the spore creature? XD
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by papajag - 2009-01-31 |
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» First of all...
Coca Cola does not need a commercial. Everyone drinks their product without knowing that it's the Coka Cola company.
Coca Cola does not need a commercial. Everyone drinks their product without knowing that it's the Coka Cola company.
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