Crave Entertainment and Colorado-based international bull-riding organization Professional Bull Riders (PBR) announced today a new video game title named after the said organization.

It will be released on platforms Nintendo Wii, Xbox 360, Games for Windows, and on the PlayStation Portable as a downloadable game. Professional Bull Riders Game offers different gameplay modes that test players' skills in either staying on for at least eight seconds or bucking off the rider before his time is up.

There's also a Season Mode that will allow gamers to unlock certain riders and bulls. PBR CMO Sean Gleason has this to say:

PBR is the fastest growing sport in the U.S. with nearly 20 million fans watching or attending PBR events in 2006. We are thrilled to partner with Crave Entertainment and D2C Games to bring the sport of professional bull riding to our millions of loyal fans.