During the World Economic Forum in Davos last week, there were many hopeful techies and ad agencies looking into the new year as one where modern day advertising - in social networks, video games, and mobile phones - may soon become the mainstream marketing trend.

However, Sony's chief executive Howard Stringer had other opinions in mind. Despite the forum's positive take on in-game advertisement, he expressed his doubts on the marketing trend's effectiveness in the medium. Taken from an article in the Financial Times, Stringer was quoted to have said:

The [supposed] solution to everything at the moment in the digital space is ad supported. While advertisers are happy to talk that up, there is a limit to the amount of money available.