Electronic Arts has decided to wait a bit more for Take-Two Interactive to reconsider its offer for acquisition. The Grand Theft Auto 4 (Xbox 360, PlayStation 3) publisher now has until the 16th of May to say yes to the giant's proposal. However, EA has lowered its per-share purchase rate by 24 cents. All the details follow after the jump!

A lot of people have split opinions on the effectiveness of in-game advertising. However, Sony's chief executive Howard Stern expressed his doubts on the potential of that particular marketing trend. He wasn't alone in the idea either; other big names from major companies such as NBC Universal and Activision Blizzard voiced similar sentiments.

For more details, check out the full article after the jump!

(Editor's Note: What with controversies last week, the gaming industry's Batmobile might've lost its wheel - while the Joker got away - but that doesn't mean this sleigh ride will be stopping any time soon.)

G'day Christmas shoppers! This week in the gaming industry, we get to see the birth of a new umbrella corporation (sans the bio-engineered zombies) and a whole slew of issues to settle. QuickJump QuickPeek 24 is here to pop open a bottle of eggnog and more updates!

After Activision and Vivendi's announcement of the Activision Blizzard merger, will other gaming companies follow suit? At the very least, EA is open to the acquisition of other development studios, since there's a lot of talent to tap into that's not within EA's in-house studios. Check out more details in the full article.

Some analysts are adopting an optimistic outlook towards the recent announcement from Activision and Vivendi Games of their merge into Activision Blizzard. One such analyst, Piers Harding-Rolls, gives a few good reasons why. Hit the full article to check it out.

Yes, the birth of Activision Blizzard surprised many gamers. But what exactly caused Activision and Vivendi to suddenly make the decision? Some industry sources are pointing towards a possible information leak as the cause of the abrupt deal-signing. More details in the full article.

Today, we see the birth of a new umbrella corp (no zombies included) in the gaming industry.

As announced in a press release, Activision and Vivendi Games (which includes Blizzard Entertainment) are to merge into one great powerhouse and be called... [drumroll] Activision Blizzard! Once established, Activision Blizzard will be the world's largest pure-play online and console game publisher.