The first step to improvement is knowing where you fell short. NBA Live 10 (Xbox 360, PS3, PSP) producer Sean O'Brien did just that in his EA Sports blog post, humbly admitting that NBA Live does need improvements to catch up to the superior 2K Sports franchise. In addition, the Electronic Arts exec promises that such improvements will be made and that NBA Live 10 will mark the the franchise's comeback.

Still wondering what happened inside Square Enix's closed theater? Wonder no more! We finally bagged more leaked footage of some of the trailers they showed in TGS. It's a chunky 7-minute video stringing the trailers for Kingdom Hearts: 358/2 Days, KH: Birth by Sleep, and The 3rd Birthday together! Quick, before the YouTube buggers take it down!

There's a lot of new stuff on the PlayStation Store today. This week's highlights include the BioShock demo, more new songs for Rock Band, and a pair of PSP games that have just become available for download. Check out the full list below.

Exotic, over the top, and just plain hilarious weapons and powers have always been one of the defining points of Locomotive Games and THQ's Destroy All Humans series. The same holds true in Destroy All Humans! Big Willy Unleashed (Wii, PlayStation Portable), the third entry in the franchise. Check out the full article for a rundown of the powerful toys you can use to turn all those pesky humans into so much ash.

Here's a new video clip for Juiced 2: Hot Import Nights from Juice Games and THQ featuring the Driver DNA. The good thing about this option is that records a player's driving style and creates a strand of DNA for it. This then can be downloaded by other players from PS3's PlayStation Network and Xbox 360's Xbox Live.

There are different kinds of Driver DNA available in the game such as "Cool", "Wild", "Uncompromising", and "Calculating" among others. Needless to say, each one varies from each other and dictates how a driver handles his vehicle. When playing an online match, you can also examine your opponent's DNA to use it to your advantage.

Aside from the already mentioned versions, Juiced 2: Hot Import Nights will also be available on platforms Nintendo DS, PlayStation Portable, PC, and PlayStation 2. It was recently reported that both the PS3 and PSP versions will be delayed.

Almost219 has released a new flasher application on our PSP Development Forums. It's called Ultimate Flash Operation, or UFO for short.

Even though it's still at version 1.0, it already has a pretty impressive list of flashable files. You can check the list in the included readme file. UFO also has quite a few features that are geared towards saving space on the PlayStation Portable's flash0. Here's a list of this homebrew application's features:

• Unlimited Themes
• Flash a countless number of files
• Save a LOT of flash0 space mode: (EXCLUSIVE!)
• Complete Firmware Dump (NEW!)
• Recover any modified files
• Battery must be above 15% or charging
• Toggle USB mode using L and R
• Screenshots are taken with Triangle
• Simple file browser (credit goes to evilmana.com)(runs lua files)
• Noob Friendly
• Included themes: DNA by viBsTaR, PSP-OE by viBsTaR

UFO works under custom firmwares 3.30/3.40 OE-A, IE-A and LE-A. Since we're talking about flashing here, please always remember to be extra careful when flashing to your PSP in order to minimize the chances of damaging it. For installation and usage instructions, please read the readme file included in the download below.

Download: Ultimate Flash Operation (UFO) v1.0
Visit: QJ.NET PSP Development Forums thread

In a recently concluded interview, Q Entertainment boss Tetsuya Mizuguchi shared some interesting insights into his company's growing repertoire of titles (Rez and Lumines), along with the upcoming Every Extend Extra titles that's hoped to make an equally big splash as Lumines.

In the interview, Mizuguchi discussed some of the more important inspirations for his games, such as his first taste of the Beatles and Pong when he was child. Aside from this, the conversation also drifted into a favorite gaming discussion: female gamers.

As Mizuguchi reflected on why he thinks female gamers tend to prefer puzzle titles:

I think the male and the female… everybody has part male-brain and part female-brain… The ratio is always moving, so some male players still love the puzzle games…But many female players love to play puzzle games. The male player loves to fight each other – it's basic DNA!

Moving on with the interview, Mizuguchi also reiterated on his game's "trippy" feel. Did he mind?

No, that's okay. I’m seriously thinking about what is the future of entertainment via visual or audio or stimulation by good vibration. My DNA of creation is coming from like a "sensorama" concept or games like ELIZA [an early therapist sim] and crazy, experimental games based on new science …so I’m always thinking what should we do, not only for amusement, but to expand our consciousness in different ways so … "trippy"… yeh, that is good.

For the full details on what this psychedelic dude think about next-gen consoles, XBLA and the (removed) rumble function, click on the source link.

The air's getting just a littler nippier as Christmas draws closer, now a little less than three weeks away. And for the guys getting ready, buying their groceries, presents, and whatnots for the festivities, here's your update on U.S. game launches for this week of December 4, courtesy of GamersReports.

The season's starting off kind on the portable consoles, with MGS: Portable Ops sortieing for the PSP, and the DS getting new Kirby and Castlevania titles. As for the consoles, Star Trek: Legacy's launching for the PC and Xbox 360, with the PS3 picking up the much-anticipated Fight Night and Full Auto titles within this week.

Nintendo DS:
12/4 Cartoon Network Racing
12/4 Kirby: Squeak Squad
12/4 Lionel Trains: On Track
12/5 Castlevania: Portrait of Ruin

Nintendo Wii:
12/4 Barnyard
12/5 Ice Age 2
12/5 The Ant Bully

View the full list after this jump!