In its never-ending pursuit of innovation, Electronic Arts pushes the envelop of sports in video games further with the announcement of its new label, EA Sports Freestyle. Along the lines of EA Sports headed by Peter Moore comes sports-based titles with casual gamers in mind, highlighted by Facebreaker (Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii). For more details, hit that jump!

Few things enlighten people more about a game than a demonstration of the game itself. Perhaps that's why EA Sports has released a couple more UEFA Euro 2008 videos. One of them is a gameplay demo match of Spain vs. Portugal, while the other is the trailer of the previously explained Battle of the Nations feature. To view them, turn to the full article after the jump.

Aspiring golfers will finally get to experience what it's like to be trained by Tiger Woods' own personal coach Hank Haney in EA Sports' latest game, Tiger Woods PGA Tour 09. Other new additions, mostly online gameplay improvements, are also thrown into the gaming franchise. More details in the full article!

EA Sports can be considered one of the strongest brands in the video game industry. Peter Moore, the president of EA Sports, recently spoke about the image of his company, its current stand on acquisitions, as well as his experiences of working at Electronic Arts as the president of one of their labels. If you're interested to hear what he had to say, head on over to the full article.

One of the catchy terms you'll hear these days is the word "globalization". During the MI6 Conference 08 opening day, various VIPs spoke about this very topic and how it relates to video game marketing. For more business speak, turn to the full article after the jump.

Trying to freshen up each year's installment of a long-running sports franchise is no mean feat, but EA Sports seems to have pulled out all the stops in its creative think tank to come up with a bevy of ideas to reinvent NCAA Football 09 (PS3, PSP, Xbox 360, Wii, PC, DS). The full list of new features can be viewed after the jump.

Last January, EA Sports announced that they will be releasing a new boxing game, titled Facebreaker. It seems this is just the first of three new original games. Peter Moore also reveals that, contrary to rumors, EA Sports will not pick up the license to Sony's Formula One. Details in the full article.

Annual sports games from EA Sports have been criticized for lacking innovation, but for EA Sports president Peter Moore, it's actually the other way around. In a recent interview, Moore said that EA Sports aren't short on innovation - instead, they are so innovative that the entry level has been raised too high. Head to the full article to find out why.

Reacting to recent industry news, Wedbush Morgan Securities analyst Michael Pachter has predicted that EA will be, in Gamespot's words, conducting a hostile takeover of Take-Two Interactive. An interesting theory that Pachter also brought up is that EA is more interested in the sports division of the company rather than its other IPs. For more on this, head on over to the full article.

Peter Moore definitely has some ambitious plans in store for EA Sports. With all the new changes he's implemented ever since he took over EA's sports division last July, he mentions that he plans to make EA Sports a visible brand in the sports industry itself someday. You can find out how he plans to go about doing this by reading the details in the full article.