Future US, Inc. has struck a deal with Sony Computer Entertainment America to publish the official sounding new publication: PlayStation: The Official Magazine. Future US already publishes numerous special interest magazines, including the Official Xbox Magazine, PC Gamer and Nintendo Power so readers needn't worry if they're up to the task of managing a gaming mag.

Future US will be overseeing the editorial and advertising sales for the magazine and their first issue will be the Holiday 2007 edition that will be released in late November. The company already had a long standing relationship with Sony prior to the arrangement: its parent company, Future plc, already publishes the Official Sony PlayStation Magazine for the UK.

To top off Future US's credentials with the gaming industry, we must remember that they also published the official show magazine for the E for All Expo last month. Rob Smith, the former editor-in-chief of PSM-Independent PlayStation Magazine, will be taking over the same position in Playstation: The Official Magazine. The magazine will start their circulation with 300,000 copies and will be delivering 13 issues per year.

Despite hitting some snags in the form of Sega, SCEA, Capcom, and Microsoft backouts, it appears E for All is gaining steam after getting big boosts from dozens of other movers in the gaming industry who have confirmed participation. To prove that E for All is going smoothly as planned, IDG World Expo is now announcing that Future US, Inc. will be publishing the official show magazine for the said event.

This is big news especially for those who are familiar in the ins and outs of attending conventions like this. Why? Event magazines not only provide attendees with a good source of show floor guide, exhibitor and product information, special features and interviews, it's also a great souvenir - it goes right beside event press IDs and pictures with booth babes. Anyway, IDG World Expo CEO Mary Dolaher expressed the same enthusiasm after saying:

We're thrilled to team up with Future to create "E for All Magazine," the event’s official show publication. Given Future’s experience producing publications such as Official Xbox Magazine, PSM: Independent PlayStation Magazine, PC Gamer, Maximum PC and Next Gen, we’re greatly anticipating the creation of a top-notch magazine and commemorative keepsake for this inaugural event.

The magazine will be a 64-page collector's edition in support of the inaugural E for All. Contents will include feature stories, game reviews, product highlights, a full expo schedule, floor plan and exclusive features, interviews with acclaimed game developers, and a user-generated car art from Forza 2. E for All magazine will also carry a commemorative cover to give spice to the said event which will take place October 18-21 at the Los Angeles Convention Center - told you it's a keeper.

Future, the company that publishes the "Official" line of gaming magazines has reported significant growth in readership from its web and print portfo;ios in the past months thanks in large part to the Xbox 360 and Nintendo wings.

Xbox 360: The Official Xbox Magazine is now officially the fastest-growing game publication in the United Kingdom, circulating 65,673 copies during the past year, clinching a total annual growth of 54 percent.

The Official Nintendo Magazine also did well as a result of the immense and still growing popularity of the DS handheld and the Wii console. The rise in readership was tallied at 35 percent which translated in 47,925 total copies sold.

Future reported declines in the circulation of the Official PlayStation Magazine but explained that this is due to the seasonal lull in game industry activity. It also said that recovery was promising after Blu-ray demo discs were included with each issue after June.

Slow activity was also observed in the multiplatform publications under Future along with its PC-gaming interests. However, it said that its websites GamesRadar and CVG attract 3.25 and 1.56 million users a month respectively.