So why is it, pray tell, that most of the games we see today are either sequels or spin-offs? You've got Gears of War 2, BioShock 2, Resident Evil 5, Patapon 2, Metal Gear Solid 4, God of War III, Fable 2... the list goes on. Yes, from time to time new IPs pop into the picture, but they're few and far between, unfortunately. Maybe an article at Reuters can shed light on this "sequel spammage" scenario, as well as reveal some of the measures that they take to make their sequels more approachable to the general market.