Sony is sending out word that they will be holding a presence at the upcoming Esurance Icer Air 2007 event this November 2 to 3. The Icer Air event itself will offer visitors with plenty of extreme sports events ranging from a big air ski and snowboard competition, freestyle motocross, skate and bmx vert, and park courses.

Aside from Sony, there are also expected to be 60 different exhibitors on-site, with a live performance by Mos Def and Talib Kweli scheduled for Saturday (November 3), following the day's Big Air invitational bout featuring Travis Rice and TJ Schiller. There will also be a Beer Garden, and the Village, where visitors can opt to buy related souvenirs.

The PlayStation tents will be in the ballpark by the vert ramp and within the Village, and will feature merchandise such as Sony's new PSP Slim. This year's Esurance Icer Air event will be taking place at the AT&T Park, at 24 Willie Mays Plaza, SF California 94107. Full details for the event are available via the read link.

Yes, it's a brand new year for Sony, and even as the PlayStation Portable hits age two (awww, ain't that something to scribble in your diary?), Sony will be making its way to the big musical hit in 2007 just as they had last year. AT&T is focused on what you want to happen at the Lollapalooza this time around, and Sony decided to tag along.

Tickets should be available by April 3. That's about the same time early-bird pricing for (gasp!) soon-to-be released PlayStation games will be revealed for gossip, as Sony stated in an official press release. So if you trust that the line-up of games are worth the vigilance, check the site on Tuesday just to make sure they don't pull a fast one on you.

The time and place are August 3 at Chicago's Grant Park and will be lasting three days. Expect Sony to be teasing PS2, PSP, and PlayStation 3 fans with their exclusive line up of games, plus performances by artists to be revealed by April 12. So if you haven't registered yet at Lollapalooza.com, now's a good time before the site gets swamped with early birds!

So don your feathers and glide over to the site, chat with other Lolla fans and make your suggestions on what you'd like to "see, hear, eat, feel, drink, buy, or hug." And if that's not enough, review the past Lollapaloozas to get a sneak peek at what you think could be improved for this year's Lolla affair.