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Posted Apr 10, 2008 at 01:28AM by David T. Listed in: Interviews Tags: Sonic, Ed Barton, Screen Digest, Jesse Divnich, OTX
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Analysts say that the video game industry is a resilient one - Image 1While, somebody, somewhere, has to ask all the tough questions, somebody else has to answer them. In this case, it's video game industry analysts Nick Williams, Jesse Divnich and Ed Barton. What were they asked and how did they respond? Find out in the full article, right after the jump.

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Posted Apr 06, 2007 at 05:04PM by Ian C. Listed in: Interviews Tags: Sony, David Cole, Mike Wolf, ABI Research, Ed Barton
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the Sony PSP - Image 1 


The very enlightened folks over at Gamasutra notes that David Cole of DFC Intelligence, Ed Barton of Screen Digest, and ABI Research director">Mike Wolf of ABI research, the professional analysts, the people who get paid to talk gaming business are willing to give their two cents regarding the current state of the Sony PlayStation Portable.

David Cole notes his mixed feelings towards the PSP. While he believes that Sony's handheld has proven that there's room in the market for two portable systems, and that there is demand for a more high-end portable platform, he feels that the PSP could use a new model. Cole notes Nintendo's success with that strategy, and cites the GBA SP, and the DS Lite.

Ed Barton, on the other hand believes that the only way the PSP can be seen as anything other than a success is by comparing it with the dominant Nintendo DS. Barton cites forecasts of PSP console and software sales, and an installed base that should be 29 million by the end of 2007. Not as dominant as the DS but definitely NOT a failure. He ads: "If this is 'failing,' then failure just got a huge brand makeover."

As for Mike Wolf, he believes that the prevalent perception that the platform is a "failure" is manly due to the device struggling to live up to Sony's marketing of the product. Which according to him is what the PS3 is going through today. He notes that Sony's swagger, bravado, and "we are the one to beat" attitude is to blame for the PSP's bad reputation.

Wolf also ads that Sony's effort to use the UMD format as an avenue for movie distribution was a really bad move, especially now that the world is trying to move towards digital distribution. UMD: decent for games, bad for movies. The cherry on the PSP bad rep cake according to Wolf is the reliance on Memory Sticks, he believes that although the device would have cost more, if it had a significant amount of flash memory, then the PSP would have been much more successful.

As for generating more excitement for the PSP, suggestions included taking advantage of the PSP-PS3 connection, focusing on community, integration with the Location Free client and Home, distinct console unique games with gameplay that highlights the PSP, less PSP to PS2 ports, more "rethought" games like Ratchet & Clank, and as noted by Ed Barton (something that you folks definitely agree with) "offering users ways to create and share gaming content."

Home *hack, cough* brew.

As for their forecast for the PSP this year and the next, most of them agree that the time is ripe for a new hardware iteration (more memory and battery), some even express that a hardware upgrade is more pertinent than a price cut. They note it would be a good time for Sony to improve on wireless downloadable content for the PSP. Although they're all eager to see a second PSP, Wolf notes that "Sony's too focused on the PS3 right now to deliver a new handheld in the next 18 months."

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