In case it wasn't painfully obvious, the new PSP Go is Sony's next move in their ongoing battle against piracy on their gaming handheld. From firmware updates to the non-removable battery, it seems Sony has really done the research.

Now that you have been inundated with enough info regarding the PSP Go's tech specs, it's time for a little hardware walkthrough of Sony's upcoming handheld wonder courtesy of SCEA Director of Hardware Marketing John Koller. Watch the video after the link. Enjoy.

We've already read about John Koller's leak frustration, now it's Jack Tretton's turn to air his frustrations about info leaks. The SCEA president talks about confidentiality, the industry's focus, and their fight against the reliably accurate rumor mill.

Earlier we reported that after October 1, all first-party PSP titles will be available as digital downloads. Now Jeff Rubenstein's back with a bit of good news for those who want downloadable versions of their old games.

We saw Shigeru Miyamoto checking out the PSP Go back in E3, but apparently, he's not the only bigwig checking out the competition. John Koller also went DS-watching at the expo, but instead of quietly doing so like Miyamoto did, the director of hardware marketing from Sony takes a little shot at the competing handheld, saying that "Mature games are cratering on the DS."

Are you still skeptical about the design of PSP Go? Still not satisfied with the video walkthrough we posted four days ago? Well here's another video from the tech site Engadget to get an up-close view of the white PSP Go. They also had a chance to interview John Koller and he revealed more spicy details about the redesigned PSP, including it's battery life. Hit the link for the details.

Sony has made it clear that the PSP Go will not render your UMDs useless. So what will happen to them if you do upgrade to a PSP Go? Will you have to buy the digital copies of the games you already have in UMDs? John Koller appeases your worries as he address this very issue.

Sony's press conference today at E3 2009 saw the official announcement of the new PSP Go. Now here's John Koller with a quick walkthrough of what the new device brings to the handheld table. Hit the jump for the video and some more details about the PSP Go.

John Koller likes to talk about the PSP's upcoming games. It does get a little stale at times, but it seems like the man really does mean what he says. The past few months alone have been some of the best to have a PSP, what with one game getting announced after another. Hardware-wise, we're still in Zombieville thanks to the undying PSP2/PSP 4000 rumor, and things even got more interesting this week after the long-awaited portable version of Gran Turismo was rumored to be a launch title for the PSP2. Recap after the jump!

I can hardly keep track of all the new games SCEA's planning to bring to E3, and already they're promising to show off even more? Whoa. Echoing words he himself spoke just last month, PSP brand manager John Koller once again proclaims that we haven't seen the end of all these announcements just yet. He's optimistic about them having one heck of an E3 spectacle, and the road leading up to it will hold even more announcements too!