Not long after John Koller spoke about PSP proliferation, SCEE formally announces another addition to the growing archive of PSP exclusives, SOCOM: U.S. Navy Seals: Fireteam Bravo 3. With the franchise already popular for multiplayer tactical gaming, Fireteam Bravo 3 lets you play locally via Ad-Hoc or globally with WiFi. More info in just a click.

Sony's really getting busy trying to bring more life into the PSP, talking with publishers and devs, trying to convince them to release titles for the handheld. Sony marketing exec John Koller takes the spotlight once again and talks to GamesIndustry about the PSP's present and future.

"Exclusivity is something that doesn’t truly exist in this cycle. What does exist is first-party product. That’s your exclusive product," says SCEA's John Koller. "...We don’t feel the need to write cheques necessarily with every publisher, like [Microsoft] did with the Lost and Damned and some other titles, because we feel very strongly in our first-party line-up."

It was a tough week, alright, with the QJ team having to contend with a lot of fakers, a last-minute faking ourselves, and me personally now having to protect myself against some wicked magic of the black kind for leading people to believe that now is the best time to buy a Phantasy Star Portable - cos you know, news broke out that the PSP Brite has finally been hacked -- on April Fool's day. Yeah-huh, being fun sure is a lot of hard work. Thank goodness we've got juicy, exciting news from our friends in the gaming industry to balance it all out. And we've got them bundled up all nice and warm for you in ish #66 .

Developer support for the PlayStation Portable continued to grow this past week, what with some new announcements regarding new titles for the Sony handheld and updates on the games we already know are coming. Not everything's been apples and rainbows though: rumors about a PSP port of the Ghostbusters video game was flat out debunked by Atari. We also got teased with more PSP support that we won't ever get to see unless we move to Japan. But enough chitchat. Let's get this thing rolling!

A month ago, SCEA hardware marketing big boss John Koller said that the PSP software announcements they made earlier that month were just "half the story". In a recent interview with GameSpot, Koller shed just a little bit more light on what they have in store for PSP owners.

Is 2009 truly going to be the year of the PSP? What about the PS3? Yeah, for sure, the software line-up's more than great - LBP PSP? Uncharted 2? take your pick! (ooh, and that new Jak & Daxter for the PSP too!) - but will it be enough to drive hardware sales for the console and handheld?

Well, damn right, it should!

We had a conspicuous lack of updates for Gran Turismo 5 at GDC. ah, but we did have one itsy bitsy piece of news from SCEA's John Koller, who says that the game will be released when it "makes the most sense." He also suggested that it might be coming to more than one platform. Details after the link.

Sony may finally be warming up to publishing PSP titles as PSN downloads, simultaneous releases with its UMD counterpart is still a long ways away - for North America at least.

Details after the link.

Digital content is a hot issue right now in the world of handheld gaming, what with both the DS and the PSP being challenged by the fast-growing game library of the iPhone. Sony's John Koller is once again in the spotlight as he explains what's in store for the PSP's future. Are we finally looking at a non-UMD future?

Details after the link.