Those who've already been to the PlayStation Store might've run into the new EA Sports category over there. Just like Capcom dating back to November in 2008 with the release of Age of Booty, EA Sports would be the second to have its own special storefront.

Always quick with a comment, Michael Pachter has weighed in on the rumor about Microsoft buying Electronic Arts. As far as the Wedbush Morgan analyst is concerned, the rumor doesn't make any sense at all.

Ok, so after a one day delay, the latest US PlayStation Store update is now available for download. Headlining this week lineup is a new downloadable game Invincible Tiger: The Legend of Han Tao, three new PSOne classics including Tomb Raider 2 and SimCity 2000 and more. Also available this week are four new game demos for WET, Dirt 2, NHL 10 and F.E.A.R. 2.

The latest round of updates for the European PlayStation Store is now available. This week's content includes the much awaited Marvel vs Capcom 2, the downloadable puzzle game Droplitz, a demo of western-based shooter Call of Juarez: Bound in Blood and the usual array of additional game contents for LittleBigPlanet, Pain, Madden NFL 10, Rock Band, Guitar Hero: World Tour and more. For PSP owners, you can grab the original Patapon game, watch a free trailer of Metal Gear Solid Peace Walker and more.

Finally, a game that everyone is definitely waiting for: Madden NFL 10. We' have some lackluster stand alone games the few weeks past, but not anymore. Starting this week, you're finally gonna get all the field action you've been longing for. Not only that, this whole week of August 9th to 15th seems to well-represented, with various games sprinkled all throughout the different days. Check out the list after the jump.

The latest update for the North American PlayStation Store is now available. You can now grab the much awaited PSN game Fat Princess, a classic PS1 game Spec Ops: Airborne Commando and Madden NFL 10 demo. Also included this week is a hefty pack of add-on contents for your favorite titles. Not to be outdone, three new games for the PSP is now ready for download.

A University of Michigan economics professor was recently brought in as an expert witness in a class-action lawsuit filed by a pair of gamers that accuses Electronic Arts of using its exclusive licensing deal with the NFL to muscle Madden NFL competitor NFL 2K out of the picture. Dr. Jeffrey MacKie-Mason alleged that EA overcharged those who bought Madden games between US$ 701 million and US$ 926 million from 2006 through 2009. Big numbers there, but analyst Michael Pachter thinks it's nothing more than horse manure.

You'll have to postpone tossing the ol' pigskin in-game until Madden NFL 2010 (Xbox 360, PS3, Wii, PSP, PC, PS2) comes out, that is unless you're still playing Madden 09. In the meantime, EA Sports rolled out a bunch of screens for us to scrutinize while waiting for updates on the latest game in the John Madden franchise.

As with all covers of sports titles, Madden NFL 10 (Xbox 360, PS3, Wii, PSP, PC, PS2) gets to showcase the figurehead of what the sport is all about. This year, however, Madden NFL 10 gets not one, but two coverboys sharing the spotlight, and with the announcement from EA Sports, we finally know who they are. No drumroll necessary, just a click to the full article will do.

John Madden may have retired, but the EA Sports football franchise lives on in Madden NFL 10. Here we have the debut trailer for the PS2, PSP, and Wii versions, and another for the PS3, Xbox 360, and PC versions. Now let's see if they can still throw the ol' pigskin like they used to.