It was only the other day when Sony released their Q3 Financial Report. To tell you the truth, it was weird that the report was mostly comprised of shipment details for the PS3 and the PSP, and the topic of the company's real financial status was skillfully avoided. Online site VNUNet was able to talk to Sony and its statements, remarkably, speak of the sad truth:

This deterioration was primarily the result of the loss arising from the sale of the PS3 at strategic price points, as well as other charges associated with preparation for the launch of the PS3 platform. In addition, operating income from the PS2 and PSP businesses fell due to sales declines.

It is in this light, and probably out of genuine concern, that marketing firm Nomura Securities issued these statements and suggestions:

How and when the company intends to address the problem of weak demand for PS3 hardware remains unclear. In our view, making the PS3 profitable will not be an easy task. We think that a critical stage is approaching for the PSP, which in our view occupies an ambiguous market position as a game console and a multi-purpose audiovisual machine.

Nomura added they believe that Sony losses might exceed their earlier prediction of US$ 1.65 billion and it can go as high as US$ 2.05 billion. On the other hand, Sony seems oblivious to the matter as they're feeling quite comfortable with these dealings:

• Continued Blu-Ray support
  
• Cheaper 65nm CELL not confirmed if to be included to the PS3
• No price cuts considered
  
• New PSP 3.10 Firmware