In its never-ending pursuit of innovation, Electronic Arts pushes the envelop of sports in video games further with the announcement of its new label, EA Sports Freestyle. Along the lines of EA Sports headed by Peter Moore comes sports-based titles with casual gamers in mind, highlighted by Facebreaker (Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii). For more details, hit that jump!

EA Sports can be considered one of the strongest brands in the video game industry. Peter Moore, the president of EA Sports, recently spoke about the image of his company, its current stand on acquisitions, as well as his experiences of working at Electronic Arts as the president of one of their labels. If you're interested to hear what he had to say, head on over to the full article.

It's been 20 years since the first Madden game by Electronic Arts, and to mix things up a bit, it looks like there'll be a surprise on Madden NFL 09's (Microsoft Xbox 360, Sony PlayStation 3, PSP, Nintendo Wii, DS, PC) cover. A retired player will be on the upcoming title's box. See the details at the full article.

A gathering of the top gaming industry executives was the grand finale to the MI6 conference. This panel included big wigs such as Peter Moore, Laurent Detoc, and Alex St. John, among others. During the panel, they discussed the future of the gaming market. According to the panel though, it seems the word "gaming" will disappear by 2020. You can read more on this in the full article.

One of the catchy terms you'll hear these days is the word "globalization". During the MI6 Conference 08 opening day, various VIPs spoke about this very topic and how it relates to video game marketing. For more business speak, turn to the full article after the jump.

Last January, EA Sports announced that they will be releasing a new boxing game, titled Facebreaker. It seems this is just the first of three new original games. Peter Moore also reveals that, contrary to rumors, EA Sports will not pick up the license to Sony's Formula One. Details in the full article.

Annual sports games from EA Sports have been criticized for lacking innovation, but for EA Sports president Peter Moore, it's actually the other way around. In a recent interview, Moore said that EA Sports aren't short on innovation - instead, they are so innovative that the entry level has been raised too high. Head to the full article to find out why.

Peter Moore definitely has some ambitious plans in store for EA Sports. With all the new changes he's implemented ever since he took over EA's sports division last July, he mentions that he plans to make EA Sports a visible brand in the sports industry itself someday. You can find out how he plans to go about doing this by reading the details in the full article.

There's a reason why EA Sports has held the title as one of the longest-standing sports video game companies out there in the industry so far. During a recent press release by the company, Electronic Arts further strengthened its resolve to deliver the same kind of hardcore sporting action it has for years as it announced the extension of its license for its NFL video game franchise. You can read more about the details of this agreement in the full article.

It's generally a good idea to plan for the future. EA Sports has been doing exactly that. In fact, company president Peter Moore was willing to talk about EA Sports' plans in the coming months, and he even commented on the upcoming boxing game Facebreaker and the Madden series of games. Why not read what he had to say after the jump?