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Posted May 01, 2008 at 02:58AM by David T. Listed in: News Tags: Double Fusion, in-game ads, Nolan Bushnell, Silicon Valley, Jon Epstein
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Atari founder Nolan Bushnell beside a Pong machine - Image 1It's not uncommon for game industry icons to express their preferences for or against something. This time around, it's American electrical engineer and entrepreneur Nolan Bushnell. Simply put, Bushnell believes that typical in-game advertising doesn't work. More on his opinion in the full article after the jump.

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